What's wrong with all the stuff we've already be using without difficulty. Even with this the semi autos may be more accurate, but still won't match a bolt action platform! Doubt if it will be worth any more money for most shooters, but at least it will be another option for people to consider.
While I'm sure it'll be a quality product, anything with the word "Lapua" attached to it is bound to have a high dollar value. I'd be interested to see how it shoots out of a KAC SR25 EC/ECC, LMT or SCAR in comparison to 168 and 175 gr FGMM.