Maybe cuz he was local to where I live we heard and saw more about him. But yeah the Newmans Own was a not for profit bussiness. Once a year him and his partner/neighbor would grab a bottle of booze and decide who to donate the money to. He also opened the "Hole in the wall gang" camps for sick kids http://www5.holeinthewallgang.org/.O'Neill said:I saw on the news that he gave away 100% of the profits from that salad dressing company to charity. I never knew that before.